The Referendum on the Regulation of Termination of Pregnancy in May 2018 garnered huge international attention, and there were vigorous campaigns from both sides. In this environment, the job of the Referendum Commission to provide clear, concise, and correct information to every home in the country was more important than ever.
Working closely with Murray’s Corporate and Public Affairs team, who were appointed to advise the Commission, we designed the booklet to present the crucial information as clearly as possible, with a design that combined a neutral tone with a confident, and eye-catching layout, in a style that matched the advertising campaign.
The guide is a bilingual document containing both English and Irish text.
To ensure the content was accessible to as many people as possible, we produced a large text version…
…and a version written for people with an intellectual difficulty.
