Clear, concise, correct and delivered to every home in the country.

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The Brief

The Referendum on the Regulation of Termination of Pregnancy in May 2018 garnered huge international attention, and there were vigorous campaigns from both sides. In this environment, the job of the Referendum Commission to provide clear, concise, and correct information to every home in the country was more important than ever.

The Response

Working closely with Murray’s Corporate and Public Affairs team, who were appointed to advise the Commission, we designed the booklet to present the crucial information as clearly as possible, with a design that combined a neutral tone with a confident, and eye-catching layout, in a style that matched the advertising campaign.

Referendum on the Regulation of Termination of Pregnancy booklet design Referendum on the Regulation of Termination of Pregnancy booklet design Referendum on the Regulation of Termination of Pregnancy booklet design
Irish Version

The guide is a bilingual document containing both English and Irish text.

The booklet is in Irish and English
Large text guide
Accessibility

To ensure the content was accessible to as many people as possible, we produced a large text version…

Accessibility guide

…and a version written for people with an intellectual difficulty.

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