Measuring the influence of Ireland’s Twitterati.

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The Brief

Every year, Murray (@MurrayIRL) publishes the Murray Tweet Index, which ranks the most influential Irish journalists on Twitter. Over 720 Irish journalists on Twitter are analysed by popularity, quality of engagement and level of activity. A composite index is then created to rank the top 100 most influential Irish journalists on Twitter. The project showcases Murray as leaders in Ireland's competitive corporate PR sector.

The role of Murray Creative was to develop a world-class website that brings the data to life, and helps generate interest in the project.

The Response

The Murray Tweet Index is a showcase of our information design, infographic and digital capabilities. The website is a model of clear and elegant data visualisation, brought to life with beautiful, animated graphics. It was designed as a single page site, with the full range of data accessible through an easy-to-use User Interface.

Murray Tweet Index website overview
Technical Expertise

The Murray Tweet Index makes full use of sophisticated JavaScript and animated SVG techniques to create a data visualisation that is clear and easy to understand, visually stunning, and entirely responsive to various screen sizes. The result is a site that provides an exemplary User Experience and a truly unique look and feel.

Animated chart of journalists with most new followers
Murray Tweet Index website in tablet view
Findings

The wide reach of Irish journalists using Twitter has continued to increase, with the Top 100 on the index having almost 3m followers combined, a 16% increase in the past year. The lifetime total number of tweets these journalists have generated on the platform is over 2.7m, and there were 29 new entrants in this year’s Top 100.

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